USING FLYERS FOR AN EFFECTIVE MARKETING CAMPAIGN

Shalom Solomon 10th November, 2021

Every seasoned marketer will tell you that using only one medium for advertising or marketing. This also applies to the marketing strategies used to promote your business.

Marketing campaigns that have produced the best results are usually those that combine both traditional and digital marketing or advertising strategies.

Since your primary aim as a business owner or marketer is to reach your target market, it is feasible that you exploit every strategy that will produce the best results. In marketing and advertising, methods or strategies employed to promote a product or service should be able to touch the contact points of the target market. For traditional marketing, using brochures and flyers for advertising is a fast and effective way to directly reach your target market.

With the growing popularity of digital marketing and people consistent reliance on the internet and digital devices, business owners may wonder at times,

Are those glossy, single sheets that might end up get end up in the trash can viable for marketing? Do flyers work at all?

The answer to this question will always be, Yes.

Flyers always work and are in fact quite effective when you are trying to create awareness for your business locally.

Flyers are the best medium to build credibility and trust especially for start-ups.

Say for instance you open a new restaurant in a plaza, handing out flyers round the offices and to people in and around the plaza is a great way to boost your client base and create awareness for your new business.

TYPES OF FLYERS

The type of flyer a business decides to use depends on what need it wants the flyer to meet exactly. There are three main types of flyers in marketing.

The major types of flyers for marketing include:

Corporate flyers
Advertising flyers
Photo-centric flyers

Photo Credit: iStock

Corporate flyers

Corporate flyers are best used for brand awareness.

The content of a corporate flyer balances the brand's elements such as brand colours, the brand logo, brand name, etc. and other information such as the products and services of the business and most importantly, the business' contact information.

All this information should be presented in a neat, eligible and concise manner.

Flyer Ads

Flyer Ads are majorly used for advertising purposes. Information on these types of flyers are presented in very clear and easy to read manner, so that people will be able to pick the message being passed at a glance. The texts on flyer ads should draw more attention than other elements on the design.

Photo-centric Flyers

Photo-centric Flyers are perfect for promoting events such as concerts, church programs, and the likes. As such, the design of photo-centric flyers should give people a glimpse into what your event will look and feel like.

The colours used should be in line with the atmosphere and feeling your event will carry.

For instance, a photo-centric flyer for a carnival should carry bright colours like green and yellow.

So,

Other types of flyers for advertising includes, leaflets, handbills, pamphlets, posters, bi-fold, tri-fold and gate-fold brochures, digital flyers etc. Now, any type of flyer you finally decide to use should be able to efficiently convey your message to the right target market.

But, in order for your marketing to be effective, the work should start right from the design stage. If you want great flyers that stand out and call to your target customers attention, hit us up at Extrigs!. You won't be sorry you did.

Thanks for reading ; -)