Every seasoned marketer will tell you that using only one medium for advertising or marketing. This also applies to the marketing strategies used to promote your business.
Since your primary aim as a business owner or marketer is to reach your target market, it is feasible that you exploit every strategy that will produce the best results. In marketing and advertising, methods or strategies employed to promote a product or service should be able to touch the contact points of the target market. For traditional marketing, using brochures and flyers for advertising is a fast and effective way to directly reach your target market.
With the growing popularity of digital marketing and people consistent reliance on the internet and digital devices, business owners may wonder at times,
Flyers are the best medium to build credibility and trust especially for start-ups.
The type of flyer a business decides to use depends on what need it wants the flyer to meet exactly. There are three main types of flyers in marketing.
Corporate flyers are best used for brand awareness.
Flyer Ads are majorly used for advertising purposes. Information on these types of flyers are presented in very clear and easy to read manner, so that people will be able to pick the message being passed at a glance. The texts on flyer ads should draw more attention than other elements on the design.
Photo-centric Flyers are perfect for promoting events such as concerts, church programs, and the likes. As such, the design of photo-centric flyers should give people a glimpse into what your event will look and feel like.
Other types of flyers for advertising includes, leaflets, handbills, pamphlets, posters, bi-fold, tri-fold and gate-fold brochures, digital flyers etc. Now, any type of flyer you finally decide to use should be able to efficiently convey your message to the right target market.
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