Top 5 Free Email Marketing Tools to Promote Your Business

Shalom Solomon 10th February, 2021

Email marketing is a major form and some would argue that it is the best strategy for digital marketing. One of the outstanding features of email marketing is that, it's entire process can be fully automated using technological tools called email marketing tools.

Some email marketing tools are paid for while some are completely or partly free. Now, if you are looking for a cost effective (cheap or free) way to market your products and services using emails, look no further.

Below we've outlined examples of free email marketing tools and software business owners, e-commerce stores and blogs can use for email marketing.

1. Sendinblue

Sendinblue, let's you create and customise your emails using over 70 templates or you can customize your own email template. It has drag and drop editing features. It also enables you send bulk SMS through its platform.

It's free plan offers unlimited contacts or subscribers and limits you to sending 300 mails per day.

2. MailChimp

Mail Chimp is a very popular email marketing tool because it is completely free. It offers 10,000 emails per month for 2000 subscribers. It has strong drag and drop editing features and templates. It also has tools for Instagram and Facebook ads and posts. It is a perfect choice for eCommerce stores, small businesses and bloggers.

3. Sender

Sender is a unique email marketing tool. It comes with email analytics features that enables the user to track Email Open Rates, Click through Rates on your emails and so much more. It helps you build your customers profiles, as such, enabling the optimization of your email marketing strategy.

The free plan let's you have 15,000 emails per month and 2500 subscribers. You can add your products by simply copying and pasting the links.

4. OmniSend

OmniSend is another perfect email marketing tool for eCommerce stores. With amazing time saving features like Product Picker, that allows you directly select the products you want to include in your email. It also enables you to create beautiful Opt in forms to grow your email list using Pop-ups, landing pages and even Wheel of Fortune games.

It's free plan offers 15,000 emails per month and 2000 emails per day. It has no limits for subscribers, you can have as many subscribers as your email list allows.

OmniSend is a great option for small and medium businesses and eCommerce stores going into email marketing on a small or zero budget.

5. MailerLite

MailerLite as an email marketing tool, gained popularity recently (two years ago). With it's promotion pop-up feature, users can create awareness for their business. It can be used to create polls and surveys; therefore, improving the user's interaction with customers. It offers more than 50 newsletter templates for blogs, e-commerce stores and so on. If you can code, You'd be able to control your backend using it's HTML editor and build websites too.

You can send up to 12,000 emails per month to 1,000 subscribers with it's free plan.

Conclusion

MailChimp is the most popular choice tool for email marketing if you can work with the 2000 subscribers limit. If not, Sendinblue is perfect for users that want an unlimited subscriber tool. Finally, MailerLite and OmniSend are perfect options for e-commerce stores.

So, if you are looking to promote your business through email marketing and you are on a tight budget, any of these free email marketing tools would enable you achieve your goals faster and easier.

Have a nice day.