The current trend in the marketing and advertising industry has led a lot of business owners to believe that other methods of advertising asides digital marketing are no longer viable. This is however very inaccurate as television advertising still remains the most commonly used form of marketing and also produces high return on investment. Television advertising will only fail to produce the desired results when the ad itself is not properly done.
Technological advancements have made it very easy to gain access to television channels; with antenna, satellite dish, cable, and also through the internet. Which ever way, television has expanded its reach and is therefore still a great way to reach a wide range of viewers at the same time.
The first and most important benefit tv advertising offers over other advertising medium is the opportunity to reach a wide demographic of viewers at the same time with the same cost. Most people spend their leisure time or in some cases the whole day in front of a television set. This is why, when there is need to reach a large number of people at the same time, television is the first media that comes to mind. Using television channels to advertise your product will offer you the reach of the whole viewers of the tv channel.
Television also has a way of building loyal viewership. There are specific television channels or programmes that people will do their utmost best not to miss. Big Brother Naija comes to mind. A lot of nigerians and africans from other countries spend most of their time watching BBN. Smart businesses like Abeg and Mimie noodles took advantage of this loyal viewership to consistently market their products and create awareness for their brand.
It is a known fact that most people skip ads online because they do not trust them. While digital advertising has its benefits, building instant trust or credibility is not one of them. Most businesses wisely combine television adverts and digital adverts to promote their products or brand. People tend to believe an online ad after they have seen it on tv.
Although advertising on television offers the benefit of reaching a wide demographic of people at the same time, it also gives room to target a specific group of people. Targeted adverts are possible on television because, there are a number of television channels that cater to the needs of specific audience. For instance, Gulder can air their ads during football matches because most men who are the target audience of the beer company will most definitely be watching the match at that time.
Television adverts are usually a bit expensive. Hence, people tend to believe that no fraudulent company would spend that much money on tv time and create good adverts.
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