Slaiz Audio Player v2.0.3

00:00
00:00
Slaiz Playlist


The Role of Creativity in Graphic Design

Shalom Solomon

Being creative is one of the skills required for almost every career path in life. But, creativity does not only lie in making art or music. 


The ability to manipulate numbers, to understand and interprete patterns and draw logical conclusions are all forms of creativity. 

Now, some careers more than others require a higher percentage of creativity. 

This is probably the reason why people who practice such professions are referred to as creatives. Graphic design is one of such professions.

Although, other skills such as critical thinking, logical reasoning, communication skills, problem solving skills and the likes are vital for Graphic design, a graphic designer cannot do without creativity.

Now, don't get me wrong, it is completely possible to create graphic designs without any creative skills. 


Basically, a graphic designer can use logic to arrange graphics, add images and text but only creativity can bring life to your designs. Your designs will not be able to fully connect with your audience without creativity.

Photo Credit Dreamstime

Creativity in Graphic Design

Graphic design in itself is a both a science and an art. 


That means a graphic designer requires an equal balance of both logic and creativity to produce a well-rounded graphic design that is able to connect with the viewers and effectively pass the message it was meant to pass. 

So, as a graphic designer, if you base your designs solely on creativity, you might miss effective steps to develop a design that efficiently passes your message. 

What is the use of a beautiful, inspiring graphic that fails to meet the communication need of the design project in the first place. 


On the other hand, if you rely too much on logic, your design will lack the life needed to attract the attention of your target audience. 

For instance, a flyer for a child's birthday party will require creative combination of colours to appeal to the attention of the target audience.

 Logic will also be used to organize the graphical elements and texts on the flyer in a way that will effectively pass the message to the target audience. 

As a graphic designer, don't think of yourself only as an artist. You are a communicator first then an artist. 


The purpose of your work does not lie in designing creative pieces of art alone, your work extends or rather, revolves around using these creative pieces of art to effectively pass information from your designs to your target audience. 

This is why there are graphic designers that do not know how to sketch beautiful pieces of art or paint on canvas. 

Does this mean they do not know their work? Nope. 

This is because the primary function of a graphic designer does not lie in drawing or creating beautiful art, rather it lies in effectively passing information to the target audience. 

So, as a graphic designer, you should focus your strength on identifying and understanding your target audience.

Comments

Jhon Doe

- 20 October, 2018

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Accusamus numquam assumenda hic aliquam vero sequi velit molestias doloremque molestiae dicta?

Jhon Doe

- 20 October, 2018

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Accusamus numquam assumenda hic aliquam vero sequi velit molestias doloremque molestiae dicta?

Leave a comment

Extrigs! In Your Inbox

Don't miss out! Get the best of our blog posts directly in your mailbox.



You May Also Like

THE FUNDAMENTAL PRINCIPLES OF EFFECTIVE GRAPHIC DESIGN

The principles of graphic design are rules and guidelines that govern the effective use of images and other design elements to efficiently solve a communication problem.

Technology

  • 1 year ago
  • Shalom Solomon

Top 10 Free Mobile Applications for Graphic Design

Top mobile Applications to start graphic designing on your smartphone...

Technology

  • 1 year ago
  • Shalom Solomon

MOBILE APPLICATIONS YOU CAN USE FOR GRAPHIC DESIGN

Do you know that your smartphone is not just a fancy gadget, but also a major source of income? I will tell you how.

Technology

  • 1 year ago
  • Shalom Solomon

GRAPHIC DESIGN: YOUR SMART PHONE CAN BE ALL YOU NEED TO START A CAREER IN GRAPHIC DESIGN

Why Should You Do Graphic Design With Your Smart Phone

Technology

  • 1 year ago
  • Shalom Solomon

The Undeniable Benefits Television Advertising Offers to Your Business

See the benefits television commercials can add to your marketing campaign...

Marketing

  • 1 year ago
  • Shalom Solomon

TELEVISION ADVERTISING: The Best Ways to Use Television to Market Your Business

We will look at the most common and significant forms of television commercials for marketing your business...

Marketing

  • 1 year ago
  • Shalom Solomon

IMPORTANCE OF PRINT MEDIA ADVERTISING FOR EVERY BUSINESS

See why print media advertising remains the best option for advertising your business...

Marketing

  • 1 year ago
  • Shalom Solomon

10 Ways To Grow Your New Business

Consider creating a brand awareness in your local community or a specific area. That way, you could attract your new business by sponsoring events or programmes. It will help in giving your business profile a thumbs up.

Business

  • 2 years ago
  • Team Extrigs

All You Need to Know About HTML as a Programmer

Are you interested in programming? Then this post is just what you need.

Technology

  • 1 year ago
  • Shalom Solomon

Find Out Why Smartphones are Taking Over the World One App at a Time

This read explores the factors that led to the rapid popularity of smartphones.

Technology

  • 1 year ago
  • Shalom Solomon