Branding is a huge part of all businesses whether great or small. What I mean to say is branding is and should be inevitable for any business that wants to make waves in the business sector. And this of course includes small and medium businesses as well as established ones.
Now, I'd like to believe that any entrepreneur or business owner considering marketing is aiming to make a mark in their niche of specialization. Right?
But, you'd agree with me that a majority of businesses that do make it did not just get lucky. An entrepreneur has to be strategic and intentional about decisions from day one to attain any notable level of recognition.
That means, having a business idea and setting up shop doesn't cut it. Believe me, if you're coming up with a new idea, someone somewhere has also thought about it.
This is evidenced by the presence of competition in every niche of the business sector. With each business vying for consumers' attention and most of the time, money too. The only way for your business to stand out from the multitude is through branding.
Branding is all that differentiates your business and products from the next one on the shelf. It is what would keep your customers hooked and coming back for more.
Basically, it is your business' identity.
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What is the Place of Branding in Your Marketing Campaign?
To answer this question, we'd have to define both terms.
Branding, in it's most basic form is the active process of shaping and building your brand.
Marketing, on the other hand is simply creating awareness about your brand.
From the definitions it is obvious that branding is at the very centre of marketing. In essence, an entrepreneur must first of all establish and define his/her business' brand before moving on to marketing.
Bottom line is branding comes before marketing and remains at the center of every marketing effort.
It is not out of place to say based on the relationship between branding and marketing that we've explored, that branding is a prerequisite for all businesses that aim to grow and be recognized.
For startups especially, the whole idea of becoming a brand might seem like a far fetched dream. But with the right strategic steps, your business name or brand can grow to become the next Apple in the business market.