Slaiz Audio Player v2.0.3

00:00
00:00
Slaiz Playlist


THE BASIC FORMS BROADCAST ADVERTISING CAN BE USED FOR MARKETING

Shalom Solomon

After the first radio broadcast on Christmas eve in 1906, the radio broadcast was introduced to the world. Advertising using broadcast media really started around the end of the second world war when radios became really popular and almost every household had one. At that time, radios were the major broadcast media and businesses began to exploit the reach of radio channels to spread the word about the products and services. 

As technology advanced, television sets were invented and people were soon able to afford having a television set in their homes. Soon, television more or less took over the position of radio as the top broadcast media. Businesses too sought to advertise their products using the media with the most reach which was television. The values of advertising using broadcast media also changed, marketers used more powerful, image heavy messages to promote their products. 

Photo Credit: Pixabay

FORMS OF BROADCAST MEDIA ADVERTISING

The basic forms of broadcast media advertising are clearly stated in its definition. Broadcast marketing or advertising is simply advertising using television or radio commercials. Most definitions of broadcast marketing concur with this statement. 


However, MSG defines broadcast advertising as promoting products using: 
Radio channels 
Television channels 
And internet advertising. 

This definition will therefore place broadcast media advertising as a form of digital marketing when it is really a form of traditional marketing.

Be that as it may, the basic broadcast media for advertising are: 
Television 
and Radio

Radio advertising

As stated in the introductory part of this write up, radio advertising was more or less the pioneer of broadcast media advertising. A business can market its products, services or brand on radio using Radio commercials Interviews Mentions from radio hosts, etc. 


The most commonly used form of radio advertising is the use of commercials. A radio commercial must use strong, persuasive, compelling and catchy language accompanied by simple, fun jingles that will appeal to the target listener. 

This is important because with radio advertising, the marketer has only the ears of the target audience to work with, hence, the ad should be able to pass as much as it can in simple, powerful language. 


Radio ads should also be aired multiple times in order to ensure that the target audience remembers the message being passed. Repeating a radio ad increases the memorability of the radio ad itself in the minds of the listeners.

Television advertising

Since the advent of television advertising, it has risen to become the big dog of the advertising industry although only big corporate organisations seem to benefit the most from this form of advertising. In the past, people watch at least one television programme a day. Currently, some people do not even watch televisions at all with recent distractions like Netflix, social media channels like TikTok and YouTube, commercial TV is slowly losing its relevance to digital marketing. 

Be that as it may, television advertising is still very much effective. Though it is very important that a marketer clearly understands the contact points of the target audience before seeking to reach them using television commercials. New companies can use the reach of popular television channels to reach their prospective customers and most importantly create awareness for their brand.

Finally,

I find that, with marketing, it is best practice to combine both traditional and digital media to promote a business. A prospective customer is more likely to click on your facebook ad after repeatedly seeing your business' commercial on TV. 


Why because, the consistency breeds a foundation of trust for your brand and in turn will help boost the ROI for your advertising campaign.

Thanks for reading ; -)

Comments

Jhon Doe

- 20 October, 2018

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Accusamus numquam assumenda hic aliquam vero sequi velit molestias doloremque molestiae dicta?

Jhon Doe

- 20 October, 2018

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Accusamus numquam assumenda hic aliquam vero sequi velit molestias doloremque molestiae dicta?

Leave a comment

Extrigs! In Your Inbox

Don't miss out! Get the best of our blog posts directly in your mailbox.



You May Also Like

What is a Metaverse? What is Unique About Mark Zuckerberg's Metaverse?

...metaverse is not entirely new. It has been used some decades or so ago before the tech billionaire adopted it for his current project...

Technology

  • 6 months ago
  • Shalom Solomon

5 Things You Need To Know About The Newly Released eNaira

Nigerian President Muhammadu Buhari launched Nigeria's digital currency at the Presidential Villa in Abuja...

Business

  • 6 months ago
  • Shalom Solomon

THE FUNDAMENTAL PRINCIPLES OF EFFECTIVE GRAPHIC DESIGN

The principles of graphic design are rules and guidelines that govern the effective use of images and other design elements to efficiently solve a communication problem.

Technology

  • 6 months ago
  • Shalom Solomon

The Role of Creativity in Graphic Design

Find out the what the place of creativity is in graphic designing...

Technology

  • 6 months ago
  • Shalom Solomon

Top 10 Free Mobile Applications for Graphic Design

Top mobile Applications to start graphic designing on your smartphone...

Technology

  • 6 months ago
  • Shalom Solomon

THE DIFFERENCE BETWEEN STATIC AND DYNAMIC WEBSITES

Learn the difference between static websites and dynamic websites on the web...

Technology

  • 7 months ago
  • Shalom Solomon

WHAT ARE SMALL BUSINESSES?

What are small businesses, what makes a company a small business? Learn more here...

Business

  • 7 months ago
  • Shalom Solomon

What You Did Not Know About Graphic Design

Learn the hidden truths of graphic designing. What it is and what it takes to become a graphic designer.

Technology

  • 9 months ago
  • Shalom Solomon

The Five Major Classes of Programming Languages

The five classes of computer programming languages with examples

Technology

  • 1 year ago
  • Shalom Solomon

Selected ICT Skills To Learn To Get Started With Career Development In NIgeria

ICT skills are part of the skills needed in order to succeed in the society. Before now, computers were not as rampant as it is. In fact, one will easily admit that information technology (IT) has gone really far in the last 15 years.

Technology

  • 1 year ago
  • Team Extrigs