This is actually the 11th (wow, didn't know we'd gone that far) article on the digital marketing series. If you've been following, we've previously explored digital marketing itself, digital marketing strategies like email marketing, social media marketing, content marketing and search engine optimization.
In this article, we'd be examining yet another strategy for effective digital marketing that has been producing massive results for advertisers and businesses, Pay-per-click advertising.
This Pay-per-click advertising, also known as PPC is a paid form of digital marketing where advertisers and businesses who want to market their products online pay a little token each time an internet user clicks on their ads.
It is a very efficient marketing strategy for businesses that want to build their website traffic and increase conversion rates online without going through the stress and strain of slowly generating traffic organically.
This is the question most people ask when they hear about paid intenet marketing. Pay-per-click advertising is actually not expensive especially when compared to the results it produces.
The cost-per-click for ads on search engines are not exactly fixed. Your CPC is given based on certain factors such as keywords, targeting criteria, your maximum bid, the landing page for your website, etc. All these factors are not inconveniences, rather, they level the playing field for advertisers. Basically, the more relevance and quality your product and advert offers, the lesser the cost-per-click for your advertsing campaign.
Search Engine advertising is a popular form of internet advertising. This is no surprise because it produces the desired results. If done right, a business can get up to 100% Return of Investment on Pay-per-click advertsing.
Google ads for instance offers a great Return of Investment (ROI) of $8 for every $1 spent on their PPC adverts for businesses.
In subsequent posts, we would discuss how PPC advertising works and why businesses should consider it as a strategy for marketing online.