Marketing and advertising in themselves have been made incredibly easy for businesses these days.
There are design applications for both mobile and desktop computer devices.
While designing your flyer ads yourself has innumerable benefits, if you do not design them right, you might end up losing at the end. Your efforts and time will be wasted if your flyers fail to produce the results you intend to achieve in the first place. Your flyer should catch the attention of your target customer and also pass the message you want to be passed be it advertising of products, creating awareness for your brand or even invitation for sales or events.
The big question then is, how do you create or design outstanding flyers to meet your marketing needs? The answer is simply, the proper application of design principles. Graphic designing like almost all life concepts is governed by certain principles or guidelines that ensure success when followed. Flyers are products of graphic designs and as such they must be created based on design principles to achieve the best results.
Whitespace in graphic design is simply the space on a design or your flyer without text, graphics, images or blocks. Sometimes called blank space or negative space, whitespace is as important as the content of the page itself.
Using colour and contrast creatively, brings out the true beauty of your work. Contrast does not only lie in use of colours, it can be applied in the arrangement of other design elements such as the text on your flyer.
The principle of hierarchy is vital for determining the flow of information on your flyer design. The concept behind hierarchy is simply organizing the weight, position and colour of text on your flyer based on their degree of importance to your overall message.
Balance and alignment go hand in hand with other design principles to ensure the legibility of your design. A flyer with a well balanced and aligned design will ensure that the design elements are evenly distributed.
The rule of repetition revolves around applying consistency in the design elements used on your flyer. It simply means there should be a structured consistency in the use design elements be it colours, the style of text used, the tone of your design, the feeling/emotion it evokes, etc.
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