Examples of Top Brands and the Effects of Their Brand Colours
Marketing in Business
Marketing in present times has gone beyond pasting flyers and mounting bill boards although these strategies are still effective, they do not give long term effects. Your billboard or flyer might be forgotten as soon as a person passes them on the highway.
The strategy that does give a long-lasting effect and significantly improves the Return of Investment for your marketing campaign is branding.
While branding and marketing are two different sectors of a business, they are not exactly, mutually exclusive.
Research has shown that among other benefits, a well built brand would double any marketing effort put out by your business.
To properly build your businessâ€™ brand, it is important that you imbue the core values of your business into branding elements such as your logo, your brand name, brand tone, brand story and the focus of this post, your brand colours.
Brand colors are sometimes passed over for other branding elements such as logos and brand names. While those (logo and brand/business name) are important, your brand colours are also just as important.
According to Godwin Akpan, the CEO of Mascot arthouse, colours are a powerful brand asset that should not be overlooked when embarking on either a new brand development or rebranding process. Colur gives a brand a distinct look and differentiates it from entrenched competitors.
Studies have revealed that the human mind connects easily with colours and is able to easily recall using colours as a base for differentiation. This is why, at times, people colour code items like cords and notes to differentiate them and avoid confusion.
A recent study also showed that 95% of people say that their choice of product is mostly determined by what they see. Another study revealed that 82% of consumers say that a brandâ€™s colour is a determining factor of their choice of a product.
If these stats are not enough, letâ€™s consider some successful and popular brands and their brand colours:
1. Coca-Cola: Red is the predominant brand colour for coca-cola products. They started using it in the early 1900s when alcoholic drinks were taxed at the port, Coca-cola barrels were painted red to differentiate them from the other barrels of alcohol.
2. Apple: White is the major color for all apple products. While the colour is classy, Steve Jobs said he picked the colour to differentiate it from other tech companies who at that time were mostly sporting brand colours in grey undertones.
1. Facebook: the official brand colours for facebook are blue, white, grey and black. As the story goes, facebookâ€™s CEO, Mark Zuckerberg is red-green colour blind, so it makes sense that the brand colours for his company would be those he can see clearly.
2. Etisalat: rebranded and is now known as 9mobile with brand colours olive green, black and lemon. Which is a minor shift from its previous brand colours, which were just lemon and green and its old brand colours, blue and green. The recurring green colour is the national colour of UAE, Etisalatâ€™s home country.
The above listed companies are clear examples of the value of brand colours. These companies are quite successful which should point to the fact that they must be getting something right.
Brand Colours are important, they should not be taken for granted especially for new business that want to stand out. the competition in the business sector is fierce, it is wise to employ every weapon in your arsenal to ensure your business' success.
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