6 Reasons Why Your Advertsing Campaign Needs a Video Marketing Strategy
Video marketing has been around for a long time as television commercials initially, but with the new surge of marketing into the virtual world, it has moved to include social media and internet platforms.
Video marketing is a digital marketing strategy where marketers use videos to market, advertise, create awareness and promote a business, product or brand.
In 2017, 54% of people surveyed by HubSpot said that they preferred viewing content in video format. The bar has kept on rising from then, now over 60% of marketers advertise using videos on digital platforms and they claim to recieve greater ROI than Google Ads (which has an ROI of $8 for every $1 spent).
Having stated the few statistical (that's a mouthful) points above, it is apparent that video marketing is an effective digital marketing strategy. If you aren't yet convinced, we'd explore more reasons why you should consider marketing and promoting your business using videos below.
As stated above, the Return on Investment of video marketing strategy for about 60% of marketers is higher than that of Google ads. That is to say that video marketing has to have a pretty good ROI to surpass that of Google ads which is on a ratio of 8:1.
Using videos to advertise is effective, engaging as well as appealing. Hence, it is expected that with all these powerful features, any business using a video marketing strategy for their awareness campaign should experience good Return on the capital invested.
2. Videos appeal more to people than static content:
Videos have always appealed to people this is evidenced by the popularity of video based social media platforms. Like SnapChat (of blessed memory), TikTok, Instagram and the very popular YouTube. Therefore, creating your marketing content in video format would most likely appeal to your target audience than static images or text.
Videos for video marketing can be work with any amount you are capable of investing into marketing your brand. With mobile video editing applications, you can create high definition videos using your smartphone.
If you have a bigger budget, you can opt for professional video shoot with video cameras, boom stick, camera lights, microphones and all the other bougie video production equipment.
4. It produces results
Video marketing is effective and produces results. The fact that 94% of businesses using video marketing as part of their campaign plan to continue doing so, should buttress this point. Owing to the effectiveness of video marketing, a majority of marketers are using video marketing as the Central point of their marketing campaign.
Not only does video marketing appeal to people, it supports the engagement of a brand with existing and prospective customers.
With video marketing, you have access to two powerful senses in the human body: the eyes and ears. People are able to see and hear with the eyes and ears the message you're trying to pass thereby making it very easy to persuade and influence their perception of your brand or product.
In video marketing, the marketer goes for what ever works. We've seen Banks or financial institutions advertise their business with music videos (Skye bank for instance) and it works. When you find a niche of videos that appeals to your target audience, you explore it; test it out. There are no particular limitations on the kind of videos you can use to market your brand. You can make educational videos today, make dance videos tomorrow but keep in mind that your videos should appeal to your target audience.
Video marketing is a very powerful digital marketing strategy especially when the videos are published on social media platforms like YouTube, Instagram and Facebook. Statistics and observation and proven that videos are very popular and are going to get increasingly popular. The major drawback for video marketing initially was the cost of carrying out a video advertsing campaign.