5 Reasons Why Authority Marketing is the Best Marketing Strategy Your Business Can Adopt

Shalom Solomon 12th May, 2021

Every business wants to be "the man" everybody goes to, to solve their problems. To own the brand, product, service or business every consumer runs to with their problem.

Becoming "the man" in your niche would mean

Customers would come to find you not the other way round
You get a great amount of referrals
Every little marketing effort yields good return on investment

Infact, other businesses in your niche might come to you for counseling and help.

Being "the man" is definitely profitable.

But how do you become "the man"?

To become the man in your niche, you need to do only one thing. Develop brand authority. Developing brand authority would make you "the man" or "one of the men" in your business niche.

What Does Brand Authority Mean?

Having brand authority means becoming an expert in your niche that people (both customers and competitors) gravitate to you, your products or services to solve their problems.

With all the benefits of being "the man" we've discussed above, there is still more. One singular major value brand authority add to a business is in the area of marketing. This form of marketing is known as Authority Marketing.

Authority Marketing

Authority marketing is a form of marketing where a business or most often a business owner is positioned strategically based on knowledge and experience in order to establish influence and overshadow competion in a field.

Positioning yourself or your business as an authority and leveraging it for marketing can prove to be an invaluable asset to your business. Especially when you combine authority marketing with other equally effective marketing strategies such as digital marketing.

Advantages of Authority Marketing

Below are some of the major ways authority marketing can add value to your business:

1. Places your business above competition

2. Higher ROI

3. Higher perception of value

4. Referral marketing

5. Customers come to you

1. Places Your Business Above Competition

Being an authority in your niche means you are an expert in that field. Your brand automatically gets an iron clad reputation built on the back of the authority you have developed. Hence, your business operates on a higher level, with a measure of influence over your niche. This would effectively reduce if not overshadow any competion in your niche.

2. Higher ROI

Return on Investment for marketing significantly doubles. Because people believe you are an expert in your field, whatever thing you say, will be taken as the gospel truth. For instance, on the 29th of January this year, Elon Musk changed his Twitter bio to #bitcoin, within an hour after this, the price of Bitcoin climbed from $32,000 to $38,000.

3. Referral Marketing

Referrals would come naturally as an added bonus to authority marketing. Although other businesses can offer rewards for referrals, it's reurns would pale in comparison to that of authority marketing. Whenever anybody has a problem your business can solve, they would be referred to your business.

4. Customers Come to You

Once you have been established as an authority in your niche, people would gravitate to you to solve their problems. They would be pushed by your content, referrals and the knowledge that you are the best in your field (even if you aren't).

A good example is Dr. Ben Carson. Anybody who has read his books or seen the movies about him and can afford his services would definitely come to him if they have a brain problems (lol). Why? Because he is an authority in his field.

5. Higher Perception of Value

Your products and brand are believed to be of better value than that of others. So, you can offer your products at a (reasonably) higher rate than others and your target market would still accept it and even recommend your business to others. Because they believe your business offers higher value of products.

This is the power of a Brand Authority.

Finally,

Authority Marketing would save you expenses and the effort spent on regular marketing techniques. When you are an authority, you only need to say the word and others would follow.

Authority marketing is arguably the best marketing strategy there is.

Thanks for reading :-)