Shalom Solomon 22nd February, 2021

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Many achievements in technology are linked one way or the other to the business sector and anyone not utilizing these advancements is putting not only him/herself through unnecessary strain, but also limiting the reach and potential height of their business.

In this piece, we would explore and examine the ways in which a business owner can Transform his/her business operations using technology.

Data analytics is applied in businesses in both the private and public sector.

Businesses in the private sector can use data analytics to support effective decision making. In that, the data gotten from sales for instance would indicate if and when there is in increase or decrease in sales and would enable the business owner narrow down the factors that might have led to such changes.

Data analytics has been made easier and more efficient with the introduction of tools like Google analytics. Business owners can now track the progress of their competition, latest trends in their niche of commerce and the traffic their website generates online.

Gone are the days when bookkeeping was done using pen and paper; in present time, forward thinking businesses use data analytics with the aid of digital tools to keep tabs and compute their financial data.

Data analytics when applied to employee performance also enables a business owner pinpoint how well their employees are performing in the workplace, the productivity of the employee and also the attendance of employees. Therefore supporting motivation through accurate rewarding or sanctioning of the employee as the case may be.

In general, data analytics empowers a business with the right data and information needed for decision making and the efficient execution of it's operations towards achieving it's long-term and short-term goals.

Utilizing the right tools and techniques, a business can operate and offer services and products from an entirely different continent! 

This is especially true for businesses that sell services like web development, content creation, tutorials and so on. They do not need a physical location to operate, there IP address or website address is all that is needed to carry out their business transactions and connect with prospective and existing customers worldwide. With shipping also, business that are product based like furniture companies, fine artists, painters, fashion designers and others can use an interactive webpage to carry out transactions with customers anywhere in the world.

With the internet, your customer is an ad or clck away.

Technology as I've said earlier has time and time again provided us with means to do things, carry out tasks easier.

In business sector too, technology has brought it's advancements to ease the operations of the business world.

The abacus for instance made calculations and counting easier for early business owners and tax collectors.

In the present, the abacus is not still in use, but there are other advanced ways business owners can use technology to transform their business operations.

Mobile Applications and Business websites are commonly used these days by businesses to expand their reach, efficiency and serve their customers better. Using a website or mobile app would also support the process of data analytics.

Payment for goods or services has improved with the introduction of wireless transfers. Customers do not need to come to your business premises with wads of cash in order to make a transaction (quite risky I must say).

Wireless transfers also makes it very easy to convince a customer to spend more than he/she planned for (every business owner wants that). At times we see a product that we really need but because we do not have cash in hand, we let it go. What if the business accepts wireless transfers or as is getting quite common, a POS? Sales might very likely occur.

Marketing has also become not only much easier, but also cheaper. Through digital marketing strategies like, social media marketing, content marketing, email marketing, Pay-per-click advertising and so many others, businesses are able to reach their customers and target audience quite easily anywhere in the world.

Using social media and other platforms on the internet, business owners can keep their finger on the pulse of the commerce industry and stay abreast with any new trends.

The development of Computers, cameras, security doors, electronic spreadsheets lots more have served to make the operations of businesses easier in one way or the other.

Security cameras can be used to monitor a activites on the business premises and guard against/discourage theft.

The function of computers to businesses cannot be completely exhausted; from data keeping, storage of information, communication, control of business operations, etc.

With technology and the internet at your disposal, your business has heights it is yet to explore.