Digital marketing is the hub for advertisement with the world's ever increasing dependency on electronic/digital devices. The older generation is fond of saying we live with our heads buried in one digital device or the other. This is because everything is going digital these days. There are newspapers online, e-books online and in PDF formats, music in mp3 formats or on audio sites online, banking applications, meetings are held online and with the pandemic, you can get married online. Since the virtual world is eating an awful lot into the the relevance of the real world, marketing has followed suit and gone digital also.
There are numerous strategies for marketing and we might as well say there are still more to be found. However, some strategies have been singled out from experience, success and some experiments of others as effective for a successful digital marketing campaign. As expected, we have singled out and brought these strategies to you in this feature.
This strategy of digital marketing involves the building of your business' website so it ranks highly among results such that your website shows first when keywords related to your business are entered into a search engine.
Email advertising is a strong digital marketing strategy in that, even if the person you're sending emails to doesn't need your product or service at that time, when they do, they'll definitely remember your product. Marketing via emails enables you to tailor your mails to a customer's previous searches or purchases; a more individualised approach to marketing. Therefore advertising a product or service a potential client would most likely be interested in. A lot of companies use email marketing to promote their brand and inform customers of updates in their business.
This strategy goes hand in hand with SEO. Content marketing involves educating, engaging and reaching your target audience through content using videos, blog posts, images and so on. You don't always need to be advertising through direct means. A subtle form of advertising and brand awareness through educating customers on topics related to your business through content marketing is effective. Especially when paired with search engine optimization. For instance, a cosmetic company can make videos on how to care for the skin or simple makeup hack they feel customers should know. Through these posts the company would include their products at applicable points of the article. This strategy not only serves to reach your target audience, it informs them of the benefits of using your product and how to use your product.
Pay-Per-Click advertising is a paid form of digital marketing. With Pay-Per-Click advertising, your ad shows up whenever a user's search entry includes keywords linked to your ad. The ad shows at the top of other results. Now, the catch here is that you don't pay for the ad space, you only pay when the user clicks on your ad. After which he/she is directed to your page or website where they meet a strong call to action for the product or service. Research has shown that 50% of clicks on PPC ads results in an actual purchase. According to Webfx, you get $8 for every $1 spent on PPC ads on Google. That means you get eight times Return Of Investment on any amount spent on advertising with the PPC strategy.
I remember when I was little, when Royco ad first came on TV; it was so catchy that my Dad came back the next day with a pack of Royco cubes. Indomie noodles had the same success with it's "to me, to you, it's up to us to make the world a better place" advert; children loved it, soon every house with kids had at least a pack of indomie.
Social media marketing constitutes the use of social media platforms to create awareness for, promote and advertise your business. The unique thing about social media marketing is that it has opportunities that work for any amount of money you are willing to part with. You can market on social media platforms like Facebook, Instagram and Twitter with as little as zero Naira. Although, you have to be ready to put in your time and effort if you don't want to spend a lot of money. You have to build your page, account or handle with people that fit into your target audience. If you are ready to put in money on the other hand, you can collaborate with social media influencers to push your brand, pay for sponsored ads on Facebook, pay for your ads to be placed on YouTube and others. The opportunities for marketing social media offers are vast and very cheap when compared with the Return On Investment (ROI).
The advantages and opportunities digital marketing offers are numerous. The above listed strategies have proven to be most effective. So what are you waiting for, find a strategy that works for you, research on it and you are ready to start your digital marketing campaign.
This short read offers information on what the Bill passed by the CBN on Cryptocurrency means, it's effects and also a possible way forward.
A simple yet enlightening piece on the concept of User Experience, and what it means for a website to offer good user experience.
This piece is packed with all you need to know about the Internet of Things, one of the top trends of the tech world in simple, none techie language. Enjoy.
Learn how to use email marketing to promote your business in this 3 minutes educating read..
Are you looking for a cost effective (cheap or free) way to market your products and services using emails, look no further. In this piece, we've outlined the five best tools for effective email marketing.
Learn how to set up an emergency fund savings account for your business in four easy steps.