Top Reasons Why You Need Digital Marketing

Shalom Solomon

Are you looking for a cost effective way to market your brand? Then digital marketing is totally what you should be looking into. What is digital marketing? Why does your business or brand need digital marketing? These and more are what we would be focusing on in this feature.

So, what really is digital marketing and is it worth the hype? Due to the sporadically growing presence and reach of the internet today, it is most often than not erroneously assumed to be the focal point of digital marketing. Well, let me shock you, it isn't. Although the internet is one of the major platforms on which digital marketing is carried, it is most definitely not the only one.

I know at this point you're wondering, what then is digital marketing?

Well, digital marketing is simply advertising and creating awareness about your business, brand, products and services through electronic devices. Digital marketing therefore includes the use of,
  • Social media ads,
  • Television
  • Radio (yes, radio)
  • Mobile apps
  • Search engine optimization
  • Emails,
  • Pay-per-click ads, etc
to create awareness about your brand, company, product and/or services.

Photo Credit: Pixabay

The Advantages of Digital Marketing

The Advantages of digital marketing includes but are not limited to: 

1. Cost effectiveness: According to Paystack's Product Marketer, Abdulrahman Jogbojogbo, Paystack spent more than five million naira to put up billboards in two locations in Lagos for only three months in 2019. Imagine what it would cost to cover the whole of Lagos, Nigeria or the world. Digital marketing has very effective strategies that have proven to work efficiently for any level of cost you are willing to put into marketing your brand. From social media which costs next to nothing to marketing on to television and radio channels, all have different levels of reach and are cost effective when compared to the massive results they produce.

2. Increases Brand Loyalty: Creating websites and social media accounts for your brand or business establishes it's presence in the market and breeds brand loyalty. It gives your brand a virtual presence your clients can follow. It also enables easy interaction with your customer base, whereby they can post complaints and recieve replies instantly without physically going to your Office to lodge complaints. Your customers can also quickly be informed on any new improvements in your brand. Below is an example of a Commercial bank replying a customer's complaint on Twitter.

3. Ease of Access: digital marketing via internet platforms eases access to your business' online platform. Interested clients can go from an ad pop-up to your website through a provided link in as little as a second. This advantage would promote your business in that it removes the obstacle of distance and makes your business as they say now just a click away.

4. Effectiveness: Digital marketing has proved time and time again to be effective. In 1910, an Opera performance on Met was broadcasted on radio with people at various locations around the world listening in on headsets. Guess what! After the broadcast, people rushed to the theatre to buy tickets for the next Opera performance. . This is a clear example of the effectiveness of digital marketing from more than 100 years ago!

5. Global Reach: With digital marketing, you have the world at your finger tips. With proper utilization of the opportunities digital marketing strategies offer, you can reach your target audience anywhere in the world. Dettol, a popular cleaning supplies and disinfectant company in the UK is able to reach people in the comfort of their homes through commercials on TV. 

The above listed are the only a part of the vast advantages digital marketing offers you as a business owner looking into expanding your business. Select and utilize an efficient strategy that reaches your target audience, and you're sure to make headway in marketing your brand. Goodluck.

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