The Importance of a Good User Experience Design

Shalom Solomon

User Experience is imperative for the success of any product or service, digital or otherwise. Products these days especially digital products like apps and websites are expected to have a great UX design. 
Initially, digital products (Apple products) that invested in UX design were seen as unique, special. When it became apparent that UX contributed immensely to the success of these products, other businesses started to follow suit and now UX has become an expectation from products.

User Experience Design

User Experience Design according to Steve Jobs, doesn't only affect what a product looks like but also how it works.
A definition of user experience that I agree touches all aspects of User Experience is that of it's creator. User experience is defined by Donald Norman (who I've mentioned too many times now) as a concept that encompasses all aspects of the end-user's interaction with a company, it's products and services.

Therefore, user experience design is the process of designing the wireframe of a UI using research findings to determine the best way a product can solve a user's problem.
Essentially, it is a method of design that places the users as top priority.

Photo Credit: Dreamstime

The Importance of User Experience Design

It is assumed that if someone needs something badly enough, the end would justify the means right?
Well, this school of thought works if there is only one "means". And we can all agree that there are numerous companies and businesses in every niche of life. 
Statistics have also proven that users would always go for companies with products and services that priotize the needs of users.
Are you're still wondering why companies and businesses should consider UX design when their product "works"?
I'll tell you.

1. High ROI and conversion rates

Every business in the digital market is consistently fussing over Return on Investment and Conversion rates. A good UX design would improve the ROI and conversion rates of your website. Your ad might attract visitors, but good UX would turn them to loyal customers. 
Let's assume you go to an online store to buy blue sneakers and there is no provision to specify the colour and shoe size you want. Most users won't go through the hassle of contacting the business via email, they'd just go to the next available option.

2. Solve User's Problem

User experience design requires research on user's needs and the best way to satisfy a user's problem. As such, good UX design should be able to find solutions to a user's problem based on the user's personality and using it's features to identify efficient strategies to solve a user's problem in line with the business' objectives.
Thus, providing the most efficient solution to a user's problem in a timely manner.
It a boils down to the usability and intuitiveness of a product.

3. Positive Experience and Reviews

A frustrated user would never give your product a five star review on Google play or Amazon. UX design prioritize a user's needs meaning the user would have a good experience on every stage of operation on your webpage or app. This would consequently generate positive reviews for your company and products.

4. Referrals

When people discover something good, they like to share their experience with others. When you consistently solve a user's problem with great UX, you'd be sure to get referrals from customers to others with similar problems.

5. Reduces Expenses

A good User Experience Design would define clearly every step in the use of a product, such that the user would not require additional support to make use of the product. 
Therefore, sparing you the cost of placing standby support personnel. A user would have little or no need to call or contact you for clarification or complaints if your webpage makes provisions with clear instructions and labels for every step. 


Finally, all these benefits would definitely boost and ease the strain of operations both on your end and your users end.
Bottom line: User Experience Design is important, do not neglect your users when creating your business, product or service.
Thanks for reading :)

Extrigs! In Your Inbox

Don't miss out! Get the best of our blog posts directly in your mailbox.

You May Also Like

7 Features of a Great User Interface (UI)

Understanding user Interface and seven features that make up a good user interface


  • 1 month ago
  • Shalom Solomon

How A Blog Can Boost Your Business Prospects?

A website that has a lot of traffic helps the business to grow great. A lot of people go online to get useful information, make good use of that opportunity and blog about things that new customers would love to research on.


  • 5 months ago
  • Lilian Kenneth

What are Logos and Why Does Your Business Need One?

What logos are and their importance to the growth of your brand.


  • 1 month ago
  • Shalom Solomon

6 Top Search Engines Your Business Should be on in 2021

This piece explores the importance of search engines in digital marketing and gives you the best 6 search engines for digital marketing.


  • 2 months ago
  • Shalom Solomon

Why Search Engine Optimization is important for Every Digital Marketing Campaign

Explores the importance of search engine optimization in digital marketing.


  • 2 months ago
  • Shalom Solomon

Design Your Business Logo Yourself

Design your logo yourself with these 5 great, pocket friendly, free tools for logo design.


  • 2 weeks ago
  • Shalom Solomon

5 Reasons Why You Need to Specialization as a Business Strategy

The benefits of specialization for businesses


  • 1 week ago
  • Shalom Solomon

All You Need To Know About Artificial Intelligence (AI)

So, if you are like me that thought AIs are human looking robots, sit back and join me let’s get a crash course on Artificial Intelligence.


  • 2 months ago
  • Shalom Solomon

12 Tips on How To Use SEO Yourself To Promote Your Business Through Digital Marketing

Top tips on how to do search engine optimization yourself to promote your business using digital marketing.


  • 2 months ago
  • Shalom Solomon

10+ Tips for Marketing in the Music Industry

Get top tips on how to navigate marketing in the music industry.


  • 1 month ago
  • Shalom Solomon