Strategic Keys to Brand Promotion You Need to Know

Shalom Solomon

What is Brand Promotion?

Brand promotion as a marketing communication strategy informs, persuades, convinces and influences the decision-making process of a target market to create and maintain consumer interest in the brand.
Of course, brand promotion in itself is no joke especially for small businesses looking to make waves in the ever-increasing business sector. Branding, if done right, can set a business apart from its competitors, otherwise, it can lead to the ruin of a business.
Not to fear though, below we’ve isolated and listed key strategies every business looking into brand promotion needs to know:

1. Powerful brand presence:

Establishing a powerful brand presence is embedded amongst others in the brand’s unique identity. The brand identity consists of three integral parts.
  • The logo: a brand logo is a visual representation of the brand. It is the part of the brand that people see, remember and associate with the brand. The logo can be a simple image or even the name of the brand.
  • The tag-line: the tagline for the brand is a catchphrase, slogan that conveys the values of a brand and/or its products. A good tagline is memorable, short, unique and carries the brand’s values and traits. A common example is MTN’s tagline: “MTN - Everywhere you go”.
  • Colour-Scheme: the colour scheme is based on the brand’s products, its target audience and personality traits. It should be standard, easily recognizable and also appeal to the target market. MTN’s colour-scheme for instance is yellow, Apple is white, Google is red, blue, green and yellow, etc.

Photo Credit: Pixabay

2. Study the target market:

In order to launch and hold a successful brand promotion, a firm and sound knowledge of the target market is imperative. The target market constitutes your potential costumers. This can be determined based on age, sex, occupation, etc. Running brand promotion without your target audience in view can lead to huge losses. A good example of such is the Abercrombie and Fitch company; they were boycotted severally by their consumers, for sexualized statements, racy taglines and at a point body-shaming. Thus to avoid losses and story that touches the heart, study your target market and integrate what appeals to them into the brand promotion process.

3. Online brand promotion:

Promoting a brand online is cheaper and more effective compared to traditional brand promotion. It entails the use of internet platforms such as social media to promote a brand. Online brand promotion should be tailored to the target market of the brand; for instance, fashion brands should be promoted on Instagram, Pinterest. For more integrated and familial brand building, promotion should be done on Facebook, twitter and YouTube. Other online platform to promote your brand on includes linked in, up-write, blogs, etc.

4. Collaborate with influencers:

Influencers are people with a strong unusual following either on social media or physically; they have a measure of influence on their followers’ decision making process and their followers tend to listen to them. A good recommendation from an influencer would promote your brand in their circle. Some influencers would do this for pay while some would for free. In Nigeria for instance, a lot of brands flock Bbnaija housemates whenever they leave the house so as to have access to their fan-base.

5. Brand Ambassadors:

A brand ambassador represents a brand and creates awareness about the brand. Influencers can be employed as brand ambassadors as stated above, also getting your employees to serve as ambassadors is a sensible as well as cheap way to promote your brand.

6. Recommendations:

It goes without saying that word of mouth is one of the oldest and still relevant means for promotion and advertisement. Reviews from customers are a solid way to promote a brand, acquire new customers and build a reputation for a brand. This is why having an iron-clad reputation imbedded in the values of the brand and living up to them is paramount.

7. Packaging:

In the story of the fall of man from the Christian bible, the serpent advertised the fruit to eve but it was till she saw it and it was pleasing to her eyes that she ate it and also recommended it to Adam; and now we wear clothes. Packaging is important; a good and unique packaging of products and services reflects well on your brand’s identity and would make the brand stand out among competition.

8. Keep Tabs On Competition:

Being up to date on your brand’s competition helps you stay abreast in the market and also stay ahead. Study other brands, what made them rise or fall, integrate these findings into your branding process.

9. Create Brand Guidelines:

Brand guidelines hold the core values and goals of your brand. They serve as a rule book to guide the operations of the brand, its products and services. Having a brand guideline leads to consistency which is key to brand promotion and breeds brand loyalty.

Finally, the ball is in your court, select the points and keys that best reflect your brand values. Good luck and God speed…

Extrigs! In Your Inbox

Don't miss out! Get the best of our blog posts directly in your mailbox.



You May Also Like

9 Unwritten Rules of Dropshipping You Need to Succeed

The rules every beginner in dropshipping need to know to achieve both long term and short term goals.

Business

  • 1 month ago
  • Shalom Solomon

Top Strategies for Effective Digital Marketing

We have singled out and brought the most effective strategies for digital marketing to you in this feature.

Marketing

  • 2 months ago
  • Shalom Solomon

Five Reasons Why Brand Names are Vital to the Success of Your Business

Five top values brand names add to businesses as a whole.

Marketing

  • 3 days ago
  • Shalom Solomon

Things To Consider Before Starting Your New Business

Most times in life when you are ready to take important decisions such as starting up a new business, you need to get a good mentor someone who can advise you and guide you on the right path. And when looking for a good mentor look for someone who understands your field of business too.

Business

  • 5 months ago
  • Team Extrigs

TOP BUSINESS SECRETS YOUR MENTOR WON'T SHARE WITH YOU

Starting a business can be scary but, it can be exciting and fulfilling too if you have the secrets to establishing a successful business.

Business

  • 2 months ago
  • Shalom Solomon

How to Start an Emergency Fund and Save Your Business

Learn how to set up an emergency fund savings account for your business in four easy steps.

Business

  • 1 month ago
  • Shalom Solomon

The Importance of a Good User Experience Design

2 minutes read on the value of a good UX design for businesses, products and services.

Technology

  • 1 month ago
  • Shalom Solomon

Understanding Branding; The Components of Branding in Business

An in-depth examination on the components of branding

Business

  • 1 month ago
  • Shalom Solomon

Diem: Facebook's Venture into Cryptocurrency

This One minute read features: Facebook's Cryptocurrency, its history, criticisms from people and the government, it's present position and every other juicy detail.

Technology

  • 2 months ago
  • Shalom Solomon

3 Ways Technology can Transform Your Business

Top three ways to digitally transform your business

Technology

  • 1 month ago
  • Shalom Solomon