Pay-per-click Advertising as a Digital Marketing Strategy for Businesses

Shalom Solomon

Do you have a business webpage that has little or no visits at all?
Are you wondering how to generate traffic for you business website?
Search no more, you're on the right post.
This article would show you how to get massive traffic for your business website or page with very little cost.







This is actually the 11th (wow, didn't know we'd gone that far) article on the digital marketing series. If you've been following, we've previously explored digital marketing itself, digital marketing strategies like email marketing, social media marketing, content marketing and search engine optimization.
In this article, we'd be examining yet another strategy for effective digital marketing that has been producing massive results for advertisers and businesses, Pay-per-click advertising.

Photo Credit: Pixabay

What is Pay-per-click advertsing?

This Pay-per-click advertising, also known as PPC is a paid form of digital marketing where advertisers and businesses who want to market their products online pay a little token each time an internet user clicks on their ads.
It is a very efficient marketing strategy for businesses that want to build their website traffic and increase conversion rates online without going through the stress and strain of slowly generating traffic organically. image of PPC ad

What platforms offer PPC ads?

Search engines with serious traffic like Google, Amazon, Microsoft Bing, etc all use PPC ads to advertise for clients. 
Popular social media platforms like Facebook Instagram and Twitter have also joined the band wagon and have added PPC advertising to the services they offer users.
Search Engines and Social Media platforms alike offering this service have emphasized that PPC advertsing is the best way to market on their platform.

Is it Expensive?

This is the question most people ask when they hear about paid intenet marketing. Pay-per-click advertising is actually not expensive especially when compared to the results it produces.
The cost-per-click for ads on search engines are not exactly fixed. Your CPC is given based on certain factors such as keywords, targeting criteria, your maximum bid, the landing page for your website, etc. All these factors are not inconveniences, rather, they level the playing field for advertisers. Basically, the more relevance and quality your product and advert offers, the lesser the cost-per-click for your advertsing campaign.

Conclusion

Search Engine advertising is a popular form of internet advertising. This is no surprise because it produces the desired results. If done right, a business can get up to 100% Return of Investment on Pay-per-click advertsing.
Google ads for instance offers a great Return of Investment (ROI) of $8 for every $1 spent on their PPC adverts for businesses.


In subsequent posts, we would discuss how PPC advertising works and why businesses should consider it as a strategy for marketing online.
Stay tuned.
Have a nice day...

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