6 Top Search Engines Your Business Should be on in 2021
Search engines are programs that function to provide top relevant answers to a user's search query. Search engines have grown in popularity backed by the reliance of the internet user on its vast database to satisfy his/her daily curiosities, wants and needs.
Findings on Statisca show that around 93% of all web traffic is via a search engine.
Therefore, it is not out of context to say that search engines are an integral part of digital marketing. As digital marketing aims to reach the target audience of a business or brand through digital devices.
There is quite a number of search engines but there are some that every business looking to market it's products and services on the internet should be on.
Below are examples of the best search engines for digital marketing.
Photo Credit: Pixabay
Google is search engine, search engine is Google. The search engine which is over 20 years old became popular in the early 2000s overtaking Yahoo. It also became the search engine provider of Yahoo which was the premier search engine of that time. Yahoo tried to buy Google at a point for $3 million which they turned down because they felt, they were worth $5 million.
Now, Google has become a verb processing over 2 trillion searches a year (Statisca). With features such as Google ads, Pay-per-click advertising and Search Engine Optimization, Google has become a perfect platform for marketing and building a brand's presence online.
Amazon is the Number one e-commerce search engine. It started with just uploading and selling of books online but has now expanded to become a virtual market place. Many internet users stated that they use Amazon on a daily basis to shop for things and verify the prices of products online.
Although not popular on this side of the world eBay is also a great e-commerce search engine. There have been complaints about the quality of search results on Amazon of recent, and people are begining to defect to eBay to shop online. eBay started out as a market place for antiques and old stuff, but today, it has more than 1 million listings and over 180 million active customers.
Small and large businesses alike are beginning to take advantage of it's large and active customer base by opening online stores on eBay.
Facebook has grown over the years from a social media platform to also a search engine. With over 2.6 billion active users per month in 2020 and over 2 billion searches per day in 2017 it has Bing, Yahoo and some other search engines.
Marketers have taken note of these growth and have taken advantage of the traffic Facebook has to promote their business and build an interactive relationship with their existing customers and prospective customers.
YouTube and Facebook are the most popular social media platforms. YouTube is a property of Google too. It has become the go to search engine for everything video.
What's more is that it has seamlessly incorporated ads into it's system. From photo ads to video ads, YouTube is a solid platform to market your product. The fact that it pays people who upload videos on its platform made it even more popular. Today, there are YouTubers cashing into the large viewership and user traffic the social media platform now search engine has.
Yahoo is maybe the oldest search engine. It is still in use today especially because of its email function. A majority of it's users fall within the ages of 35 and above.
Yahoo still caters for the search needs of 30% of internet users. So if you totally ignore Yahoo as a digital marketer, you're missing out on that easy 30%.
As a result of it's reduced traffic, advertising on the Yahoo search engine comes with very little competition and it is also very cheap. You can also take a step further and utilize it's Yahoo mail advertising package.
There are other search engines worthy of note like Microsoft Bing, Baidu, Yandex, AoL, Excite, etc.
Try out marketing with search engines, it might be paid or if you are ready to put in the work, free. Google has a ROI of $8 for every $1 spent on advertising. Facebook and YouTube have been churning out results for Advertisment with their heavy user traffic.
Don't miss out, market on a Search Engine.
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